The key to good internet marketing and search results is providing content that is easy for a user to read and digest. This is no secret, but does come with certain challenges. The size of a screen or the speed of a device can seriously affect how long one wants to stay on a page and read and scroll. The solution to this, enter responsive content marketing.
For a few years now, it has been common practice to implement a responsive user interface design that displayed on a screen based upon the type of device you are using, such as a laptop vs. tablet vs. cell phone. This same technique too can be utilized for the content a website to display. For example, on a small Android phone, you may only see a short paragraph and a bulleted list, and the same article may be seen in great detail, with images and more content on a tablet or lap top, which enhances the user experience.
Search Engine Watch recently published an article that claimed just as Google now takes into account, responsive web design as a component to their ranking algorithm, it will soon be able to take responsive content into consideration in determining what is the most relevant result for mobile searches.