Both SEO and social media campaigns ultimately come down to the same thing, in order to achieve more visibility or success of the marketing campaign, inbound links are required. This can be in the form of links to a website / blog, or social media shares. With this in mind, the key question to ask is how does a business get users and people to link to their site and share their content? Though there are multiple platforms to use, perhaps the best way is to create an engaging image that conveys information about your niche topic. In techno-babel this is called an “infographic”. Most importantly infographics are easy to read, fun to share and extremely engaging.
An info graphic is 30 times more likely to be read than a purely textual article. Why is this? A recent study demonstrated that 93% of human communication is non-verbal. This is additionally supported as internet searchers are clearly looking for these images, as demonstrated by the fact that in 2013 alone, Google recorded more than 67,000 searches per month for the terms ‘infographic’ or ‘infographics’, coupled with the growing popularity of sites like Pinterest and Instagram.
The statistics certainly support the fact that consumers react better and retain more information conveyed in a visual manner as opposed to simply reading content. More specifically, researchers found that color increases the likeliness of someone reading content by 80%. In addition, people remember only 20% of what they read, but 80% of what they see and do.
Infographics are not only great to help boost sales, but they are also essential for branding. In fact, publishers that use infographics in their social media grow traffic 12% quicker those who only post with text and photography. This is likely due to the fact that they are a great source of referral traffic.
So, what makes a good infographic? Correct informative facts that is properly and meticulously managed and organized graphically in a way that is easy to follow is critical. The most widely shared or liked infographics are ones that convey a lot of information in a space much smaller than it would take to write about it. Also, charts and graphs make great visual aids, but should be enhanced with simple illustrations to convey a theme.
If you would like more information about infographics contact the designers at VRG Web Design today.